Stay-at-home advisories in Canada paved the way for e-commerce growth, as well as accelerated trends and innovative ways of shopping online. Get a glimpse of what we’re seeing in the unprecedented time.Â
- Buying products online that are made in Canada is important to over half of all consumers in Canada and it’s much more important to certain generations.Â
- 32% of shoppers in Canada find video content more helpful compared to pictures or text in informing their purchase decisions.Â
- 58% of shoppers in Canada have purchase directly from a manufacturer / brand website.Â
- 26% of those who did not make their most recent purchase on Amazon researched or considered Amazon before purchasing.
- Amazon Prime membership has had the lowest penetration among Boomers, but over the last year, their Prime membership increased nearly 30% compared to 2019.Â
Source: NPD