As consumer attitudes shift towards valuing personal expression, individuality and creativity, BIC is expanding its focus on human expression through the acquisition of Inkbox. The direct-to-consumer, semi-permanent tattoo brand empowers customers with the ultimate tools for self-expression. With the DIY Skin Creative market expected to reach $1.5 billion in value by 2031, the acquisition of Inkbox will elevate BIC to a leadership position in the fast-growing skin creative industry.

“Consumers today crave newness, desire creative freedom and embody authenticity,” said BIC CEO Gonzalve Bich. “Inkbox’s temporary tattoos and markers empower individuals to be their continually-evolving, fluid selves. The acquisition of Inkbox will expand BIC’s offerings in the DIY skin creative category which includes BodyMark by BIC, bringing more innovative and high-quality tools to individuals who are not afraid to showcase who they truly are.”

BIC will acquire 100% of Inkbox for $65 million. Based in Toronto, Ontario, Inkbox was founded in 2015 by brothers Tyler and Braden Handley. Inkbox’s digital expertise will further strengthen BIC’s direct-to-consumer, e-commerce capabilities.

“Today’s youth embrace freedom of expression to an extent not seen before. Our tattoos enable them to match their look to their ever-evolving identity. We’re excited that an internationally recognized brand like BIC understands this and believes in our ethos of supporting and celebrating identity,” said Tyler Handley, co-founder and CEO of Inkbox. “Beyond our shared commitment to creative expression, BIC is the ideal partner to help Inkbox achieve its full scale-up potential, notably through accelerated international expansion and operational efficiencies.”

Inkbox’s semi-permanent tattoos are easy to apply, they can last up to one-to-two weeks and use a patented, plant-based ink formula derived from skin-safe ingredients. All the products are designed and manufactured on-demand, in-house. Individuals can create customized designs or choose from more than 10,000 artist-designed tattoos. Inkbox develops limited edition drops in collaboration with celebrity artists and brand partners, including an officially licensed collection by BTS and new creative collaborations with the Estate of Jean-Michel Basquiat, poet Rupi Kaur and more to be announced soon.

Inkbox is a fast-growing recognized brand with approximately $27 million in net sales in 2021. The transaction is structured with an upfront payment of $65 million and a deferred consideration based on Inkbox’s future performance.

Source: BIC