Check out Adyen’s 2023 Retail Report: Connecting ambitions to get the latest insights into consumer expectations and industry trends, and explore how unified commerce can optimize your own operations.

As we step into 2024, unified commerce is gaining traction in retail. And the data clearly shows accelerated adoption rates.

Up to 17% of retailers are already heavily investing in unified commerce. 33% are beginning to invest in it, and 39% are considering doing so. This is just over the span of a year.

And it’s for good reasons. Retailers who used unified commerce in 2022 saw an 8-percent boost to their revenue growth. Our research concludes that there would be an estimated $1.5 trillion increase in the retail sector worldwide if more retailers adopted unified commerce.

Visit the Adyen website to access the full report.