The Canadian Office Products Association Annual General Meeting is coming up on Tuesday, September 10, 2019.

The day will begin with Jane-Michèle Clark of Schulich Executive Education Centre addressing the topic, “Marketing Disruption: Why Customer Experience is Trumping Brand,” and will finish off with an opportunity for participants to golf at Royal Woodbine Golf Club.  The AGM portion is free to attend for COPA  members.

“Marketing Disruption: Why Customer Experience is Trumping Brand”

Everyone’s talking about “customer centricity” these days, but what is it? How can you make it work to increase engagement (which is what??) and, more importantly, sales?

Having a well-known brand and solid market position no longer guarantees that sales will follow. Increasingly, in today’s environment, the right customer experience, combined with products and services that appear to be tailored to the individual, will almost always trump brand.

In its own way, this is a form of market disruption. The solution is to understand the various customer decision points along the path to purchase for your offering and use data to determine what marketing messages and experiences will work best for each of your key customer and prospect groups. The insights you gain from examining the right kinds of data will enable you to create experiences that will engage your customers… and increased engagement translates into increased sales.

In this presentation, Jane-Michèle Clark, author of soon-to-be-published “Point of Distinction” and program director of the Schulich Executive Education Centre (SEEC)’s Masters Certificate in Marketing Communications Leadership, will draw on sections from her book to discuss some of the ways you can leverage this changing customer dynamic to solidify the relationship at every step along the customer journey.




Annual General Meeting

Following the presentation, COPA will conduct its AGM.
Voting members, please ensure that you have your voting card.
This will take no more than 15 minutes.
AGM documents were previously sent out to leaders for review.
If you did not receive the documents please contact, Nicole Gamble at immediately.
To participate, you can send in your proxy or register at



If you are interested in golfing after the seminar you are encouraged to join colleagues and industry friends at the Royal Woodbine Golf Club.
Tee times starting at noon.
Location: 195 Galaxy Blvd, Etobicoke, ON M9W 6R7.
PriceGreens fee including cart: $85.00 + HST.
Please contact Nicole Gamble at

Event Details

Seminar & AGM Venue: Corporate Event Centre at CHSI, Training Room 7
5110 Creekbank Rd., Mississauga, ON, L4W 0A1, Canada

Schedule: Registration & Continental Breakfast: 8:00 a.m. – 8:30 a.m.
Presentation 8:30 a.m. – 10:00 a.m. 
Annual General Meeting: 10:00 a.m. – 10:15 a.m.

Seminar Cost: $39.95 + HST per person

Register Online