Tim Mason and Miya Knights recently co-authored, Omnichannel Retail: How to build winning stores in a digital world. This new book discusses the opportunities that the digital world is bringing to customer facing brick-and-mortar stores. Digital offers ways to connect and engage consumers in real time, create personalized offers, more ways to connect with customer service, as well as instant gratification. 

Mason and Knights encourage brick-and-mortar stores to have a ‘mobile makeover’ and augment their services with digital solutions. Personalized offers and shopping experiences for customers allows businesses to compete with exclusive online retailers such as Amazon. 

Tim Mason is the CEO and Miya Knights is the Head of Industry Insights with Eagle Eye. Eagle Eye is a SaaS technology company that is transforming digital marketing. 

 

Omnichannel Retail: How to build winning stores in a digital world was published in the US and Canada on April 26, 2019. 

Source: News Wire