Even before the COVID-19 pandemic, consumer products companies had a strong incentive to get closer to retailers and their end customers — and now that product demand, channel preferences and customer dynamics have rapidly swung in new directions, that need has only grown more vital. Evolving into a more agile and resilient organization requires your customer management to also evolve.

In this new blog post, Richard Essigs, Ernst & Young LLP, looks at changing consumer behaviours and how leaders can evolve their customer management strategy. Click here to read the full article. 

Source: GCT