Highlands is representing Lysol® Pro Solutions by Reckitt. In July, Reckitt, the makers of Lysol, officially introduced Lysol® Pro Solutions – Lysol’s science-led, business-to-business offering that helps companies of all types and sizes protect customers and staff from the spread of illness-causing germs.

“Highlands is honored to be the exclusive sales partner for Reckitt in the US,” said Bob O’Gara, CEO of Highlands. “We’ve collaborated successfully with Reckitt for many years. Now, with our broader engagement, we’re able to work alongside the Reckitt team to take this fantastic program into the market.”

The Lysol Pro Solutions program includes:

  • Science-backed targeted hygiene solutions and training materials developed around the high-traffic and high-touch areas of businesses. To combat the transmission of germs in hotspot areas, Lysol’s team of virologists, microbiologists, and medical scientists have developed these solutions through intense testing. Cleaning and disinfecting protocols are combined with other appropriate measures, such as encouraging staff and customers to wash or sanitize their hands at critical times.
  • Utilization of Lysol’s trusted range of disinfectant products which kill 99.9% of bacteria and viruses. At a time when a majority of Americans remain concerned about germs while away from home and 88% expect businesses to implement protective measures,4 it is paramount that businesses use effective and trusted products such as Lysol Disinfecting Wipes and Lysol Disinfectant Spray. These products have been proven effective against SARS-CoV-2, the virus that causes COVID-19.5
  • Lysol signage and iconic intellectual property, enabling businesses to leverage the #1 U.S. disinfectant brand.6 The presence of Lysol-branded signage within businesses and their marketing enables owners to demonstrate their commitment to science-backed cleaning and disinfection protocols and help increase their customers’ confidence.
  • Global delivery logistics for fast and reliable deployment across the country, ensuring businesses have proper quantities of Lysol products to meet the standards set forth by the enhanced protocols and customers’ expectations.

The Reckitt – Highlands partnership includes taking the Lysol® Pro Solutions program to key distributors for presentation to their customers, as well as approaching large enterprise customers directly. “Utilizing our distribution and end-user sales teams was vital for Reckitt. The good news for our distribution partners is that if we win a large end-user contract, they win too, as we need their supply chain and customer management expertise,” continued O’Gara.

Source: Highlands