Loblaw is expanding its online shopping experience, Loblaw’s Marketplace, and is looking to add hundreds of new sellers before the end of the year. Since launching the assortment from trusted third-party sellers in November 2019, the online shopping platform has seen significant growth, welcoming 150 reputable lifestyle brands, such as Henckels, Staub, Evenflo, and Umbra to its roster. The retailer is now ready to increase its offerings even further to meet the growing demand from its customers – and is calling on Canadian vendors to apply. 

With 10 million+ digital users and 18 million+ PC Optimum members, Marketplace vendors have access to one of the largest networks of brand-loyal decision makers across Canadian households. Not to mention the opportunity to be introduced to Canada’s largest and most engaging customer loyalty programs. Products are also listed online under all Loblaw grocery banners: Real Canadian Superstore, Real Atlantic Superstore, Loblaw, Zehrs, Maxi, Provigo, Fortinos, Your Independent Grocer and Independent City Market

In response to customer demographics and demand, Loblaw is aiming to expand its offering of items in the following categories: home & living, baby, pet, toys, sporting goods and consumer electronics, and is encouraging vendors selling these products to apply.

Vendors can apply to be listed on the platform at www.loblaw.ca/sell/.

On September 14, COPA vendors are invited to join a webinar to learn more about Lowblaw’s Marketplace. The call will take place between 2pm and 3pm and will be hosted through MS Teams. 


1. Introduction

2. What is Marketplace?

    • An expansion of our digital platform, providing customers with 1000s of products that are not available in-store.
    • Products on marketplace are sold by third-party sellers, creating the opportunity to grow their sales with the largest Canadian retailer

3. Reasons to sell with Loblaws

    • 2 Million weekly online visits: seen by millions of Canadian customers
    • 18 million PC Optimum loyalty members: grow and leverage Canada’s largest loyalty program
    • Sell among trusted assortment in a closed marketplace surrounded by quality products

4. How it works

    • You have full control of your product assortment, pricing, fulfillment
    • Access to an intuitive seller portal free of charge to manage your business and understand your customers
    • Dedicated team to ensure your business is successful and growing on our marketplace

5. Fulfillment Options

    • Multiple fulfillment models available that works for all business whether you are a brand, manufacturer, retailer, distributor or reseller.

6. Brand Growth

    • Partnership opportunities to enhance your brand awareness through dedicated brand page, on-site placements, mobile apps, digital flyer and more

7. Q&A/Next Steps

Click here to register.