As we enter 2020, marketers and business owners must prepare for upcoming digital marketing trends. The landscape of marketing is constantly changing, and if you don’t keep up, you’ll miss out on ways to bring your business to new heights.

Keeping up with the trends is important if you’re going to advance your business and market to consumers the way they want. Forward-thinking strategies will drive traffic to your website, grow your email list, generate sales and bring customers back again and again. 

Here are key marketing trends for 2020:

Improved Customer Security
Customer security has always been important, but as technology advances, it’s becoming more of a determining factor for customer purchases. If consumers feel that their information isn’t safe passing through your website, they won’t bother to buy and are unlikely to revisit. It’s crucial that your website and your brand overall takes cybersecurity seriously and keeps customer information safe.

Both the General Data Protection Regulation (GDPR) and the California’s Consumer Privacy Act (CCPA) emphasize keeping customer data secure. Marketers must put extra focus on how they use cookies when marketing their products and services.

Conversational Marketing
Nowadays, consumers are busy and don’t stop. Advanced technology created an environment where people expect speedy solutions and quick turnaround. Conversational marketing uses feedback and customer data to drive conversions, improve engagement, build customer loyalty and more. It’s easier to improve your business operations when you have information straight from the source. This method starts a conversation with your audience so you can revamp areas of your brand that need improvement.

Live support, chatbots, customer loyalty programs and email marketing all use conversational marketing. It works exceptionally well for customer support since it uses casual language and AI-powered technology to help consumers solve their problems.

Conversational marketing lets businesses personalize their approach and connect with consumers in ways they previously couldn’t. It provides a friendly touch to brands that might seem too technical so they can build better relationships with their customers.

Interactive Content Marketing
As time goes on, consumers respond more to inbound marketing practices than outbound, which explains why using content to generate sales makes sense in 2020. Unlike static content, interactive content requires visitors’ active participation to get results.

Some examples include:

  • Quizzes
  • Polls and surveys
  • Calculators
  • Maps
  • 360-degree videos
  • Infographics

Interactive content works because it grabs the reader’s attention and provides them with value. Boosting conversions requires persuasion on your part, but since it’s so good at keeping visitors entertained and engaged, it does the work for you.

Moving Away From Pop-up Ads
Instead of a popup that interrupts your customer’s engagement, try a sticky header or footer (sometimes called a pull-up or pull-down).  A sticky header or footer is a bar located at the head or foot of the site that invites an opt-in. As the consumer scrolls, the sticky header or footer moves with them at either the top of the bottom of the page. This presents the opportunity to opt-in, but doesn’t slow down your page, negatively effect your SEO rating, or frustrate a potential lead–a win-win.

Custom Images
Consumers want to feel connected to a brand as automation increasingly takes over personalization. Anthony Kane, the Senior SEO strategist at 1SEO Digital Agency, adds, “Users have become very keen to spotting and ignoring stock imagery. Stock photos simply don’t resonate with users as a personalized image or video does.”

Instead of static or stock imagery on websites or promotional advances, try your hand at a customized video or interactive content. There are many free resources that walk you through the basics of video creation and editing, such as Lumen5, promo.com, and more.

Marketing acts as your brand’s first impression because it introduces your business to the world. Creating engaging, quality content should be key for your 2020 marketing plans. 

Source: inc.com
Source: Forbes