On September 14th, members had the opportunity to gain some insight on the Loblaw’s Marketplace during a webinar arranged by COPA and CHPTA. Following a 15-minute presentation, Association members were able to get all their questions answered in a 45-minute Q&A that allowed Loblaw presenters to address about 25 questions from participants. 

Loblaw is expanding its online shopping experience and is looking to add hundreds of new sellers before the end of the year. Since launching the assortment from trusted third-party sellers in November 2019, the online shopping platform has seen significant growth, welcoming 150 reputable lifestyle brands.

In response to customer demographics and demand, Loblaw is aiming to expand its offering of items in the following categories: home & living, baby, pet, toys, sporting goods and consumer electronics, and is encouraging vendors selling these products to apply.

During the webinar, Charles Peng, Senior Manager, Marketplace Development at Loblaw Digital, provided more details on the expansion of Loblaw’s digital platform which is providing customers with 1000s of products that are not available in-store. He explained how the Loblaw’s Markeplace works, the different fulfillment options, partnership opportunities to enhance your brand awareness and reasons why our members should be looking to sell on this platform and drive new growth. COPA and CHPTA members filled the remainder of the presentation time with their questions to determine if this opportunity would be beneficial for them. 

With 10 million+ digital users and 18 million+ PC Optimum members, Marketplace vendors have access to one of the largest networks of brand-loyal decision makers across Canadian households.  

We would like to thank Charles for taking the time to speak to our members and enlightening them on this new sales opportunity. If you were registered for this event and missed it, you can get a copy of the presentation by emailing events@copa.ca.