On September 22nd, The Michaels Companies, Inc. announced the official launch of its new e-commerce website designed to provide online shoppers in Canada with a frictionless digital shopping experience. From the aisles of Michaels, to the click of a mouse, customers can for the first time browse and shop North America’s largest selection of arts, crafts, framing, floral, wall décor and seasonal merchandise for the maker, all online, 24 hours a day. 

The new website offers an easy, convenient online shopping experience, allowing customers to view products and check whether items are in stock from the comfort of their homes, saving valuable time before making a trip to the nearest Michaels store. Makers can also purchase their much-needed items at Michaels.ca and opt to have them either shipped directly to their door or set aside and made available for pick up at the store of their choice later that same day. 

“Our Canadian customers have been asking us for years for a digital solution that puts the traditional Michaels shopping experience they know and love right at their fingertips,” said Steve Carlotti, Michaels EVP of Marketing. “With the ability to now check pricing, inventory and even select your shipping or pick up preferences, we’re giving all the makers out there a better, easier and more simplified option to fill their carts without ever having to leave the house.” 

Michaels convenient “Buy Online, Pick Up in Store” option now available across Canada allows customers to shop for eligible items online, select their nearest store, then enjoy free same-day pick up after checkout. All Michaels products purchased online – whether shipped or picked up in store – are also eligible for free returns at any Michaels location nationwide. 

Customers can also earn exclusive offers and perks when they sign up for Michaels Rewards in-store, online or via the Michaels app. 

Source: Financial Post