The office equipment market in Israel is estimated at one billion shekels per year. Graffiti is a market leader in its field in manufacturing cash register paper (invoices and receipts) and paper for large printers in printing houses. 

Graffiti is investing in a private label because it sees that this is a market trend, which results in a greater return on investment. Also, private label brands have expanded thanks to initiatives in the retail market from leading chains like Shufersal, Superpharm’s Life and Rami Levy. The brand was designed by Eyal Panahsi, former design director of Unilever.

Graffiti has been managed for the past three years by Adam Bentolila and is owned by the Infinya Group (formerly Hadera Paper). The company ended 2022 with sales of NIS 150 million. CEO Bentolila said that Graffiti has gained expertise in the needs of the office and service nationwide in all sectors. The private label enables them to utilize this expertise to benefit customers and provide them with quality products at competitive prices.

Source: jpost