COPA has been conducting free online information sessions with our valuable member program partners over recent weeks to highlight key issues impacting companies in the industry, and offer insights and solutions to help members better understand and deal with these every day business factors.   

Our next session is taking place on Friday, September 24th with the following two presentations:

Topic: Price Optimization in Inflationary Times using Willingness-to-Pay

Date: September 24, 2021

Time: 11:00 a.m. – 11:25 a.m. ET

In this session for COPA members, Chris Clement, VP Sales & Marketing for North America, PriceBeam, will discuss the inflationary pressures that many companies are currently experiencing, from consumer goods to electronics, services and many more. While it can feel natural to increase sell-out prices when input costs go up, how does one best go about implementing such price increases? Is it possible to identify markets, customer segments or products where customers have higher or lower willingness-to-pay, and thus it might be easier or more difficult to increase prices?  

In this PriceBeam presentation you will learn about:

  • Inflationary trends in various markets post-COVID
  • How to measure willingness-to-pay using different techniques
  • A framework for deciding when and how to apply price increases, not only based on costs increases but rather through consideration of what customers perceive as fair value

Click here to register.

PriceBeam brings decades of pricing experience and know-how to customers who want to take the guesswork out of pricing.  The company is all about helping companies improve on their pricing by taking the guesswork out of what the prices should be. They scientifically survey and analyze customers’ willingness to pay and use this to offer insights as well suggested actions for how to price.

From the outset PriceBeam has been created as a global enterprise with representation around the world. PriceBeam provides market research about customers’ willingness-to-pay in 109 countries. The team boasts experienced pricing industry veterans with decades of experiencing in helping companies around the world manage and optimize their prices and price structures.

PriceBeam offers superior, cost-efficient and fast pricing research to a variety of industries, including consumer goods, consumer services, start-ups and entrepreneurs and investors.

COPA members also benefit from a special 10% discount off PriceBeam pricing.

If you cannot make the information session on September 24th, you can attend a PriceBeam hosted webinar on the same topic (45 minute version) on September 21st at 9:00 a.m. ET.  Click here to register.

Topic: Social Media Can Help Drive Engagement and Impact

Date: September 24, 2021

Time: 11:30 a.m. – 11:55 a.m. ET

Sponsored by VI Communications Inc., the second information session on the day will be focused on the importance of social media and the guest speaker will be Andrew Jenkins.

Social media and the content that drives it have gone from fun distractions to necessary channels of communication. As a result, we are bombarded with lots of content and lots of noise. How do we as organizations and individuals, navigate this fast-paced and dynamic social media environment? How can we leverage social media content for our organizational objectives? How can we be heard above all the noise? How do we determine ROI? What are the best practices to ensure success with content marketing and social media? With the proper approach, individuals and organizations can find the right content for their target audiences, support their sales strategies, and drive both engagement and impact.

This interactive session will examine the current social media and content marketing landscape, trends, and how to evaluate and manage your content marketing efforts in an efficient and scalable way.

By sharing best practices and case examples, this session will provide the critical steps to establish and build your reputation as a resource for valuable, informative, and helpful content and support your sales and marketing efforts.

By the end of this session, you will:

  • Have a deeper understanding of the current social media landscape, trends and more, specifically related to content
  • Know how to evaluate content, manage content curation, and use content to engage prospective and current clients
  • Learn best practices for establishing and building your personal brand and thought leadership

Andrew Jenkins has provided social media strategy and social selling services to numerous mid to large enterprises such as CIBC, Royal Bank of Canada, BMO Nesbitt Burns, National Bank, Sirius XM Canada, the Globe and Mail, World Vision Canada, and the Aga Khan Foundation. He has spent the last twenty years working in Information and Communication Technology (ICT) spanning social media, wireless, and e-business. He holds a BA in Economics from Laurentian University, a BFA in Film Production from York University, and an MBA from the Rotman School of Management at the University of Toronto. He also taught entrepreneurship at OCAD University and currently teaches Digital Strategy at the University of Toronto’s School of Continuing Studies. Andrew speaks internationally about the social and digital landscape. His entrepreneurial efforts have been featured in the Toronto Star and by LinkedIn Canada as one of their success stories.

Click here to register.   

VI Communications is an agency specialized in translation and business communication services. For close to 30 years, we have served clients all over North America in the retail, consumer goods and pharmaceutical sectors including COPA and the CHPTA.

They have now expanded their scope of services to include translation services management, social media management, content creation and specialized communication services. No matter the scope of your project, they will ensure your company benefits from high-quality solutions at very competitive rates!