Register now for Sanjay Dhebar on February 15 at Making Waves to find out.
The traditional method of selling solutions and depending on customer relationships is a thing of the past, according to Sanjay Dhebar, an adjunct member of faculty at the Schulich School of Business and the University of Salzburg Business School in Austria.

Moving away from solution selling to agile sales
The traditional method of selling solutions and depending on customer relationships is a thing of the past, according to Sanjay Dhebar, an adjunct member of faculty at the Schulich School of Business and the University of Salzburg Business School in Austria.
Dhebar says stakeholders and decision-makers now have access to strong data and product information to make an informed buying decision. On February 15 at 11:00 a.m., he will discuss the skills required today to change the dynamic and so you can become an insight champion to your customers. His session will cover:
- Sales vs Marketing – Who Wins the Tug of War
- Today’s Trends & Customers’ Expectations in a B2B World
- How Agile Sellers Play to Win
Register here to join Dhebar’s seminar.
There is plenty more where this seminar came from. Check out the full line-up of Making Waves speakers available from mid-January to mid-February—you can register to see all the speakers (including all bonus speakers added to the line-up) for $300 plus tax, or choose which sessions you want to attend. Get all the details on the Making Waves event page. For now, here’s a list of the topics currently open for registration:

The Canada-U.S. Relationship: The Post-Pandemic Normal
Presented by Janice Stein | Jan. 13 @ 11am EST | $150 + HST
Sponsored by ACCO Brands and Fellowes Canada

Planning for Disruption by Rethinking Your Supply Chain
Presented by Liza Amlani | Jan. 18 @ 11am EST | $150 + HST
Sponsorship Available – Contact Nicole Gamble at ngamble@copa.ca
Register Here

Strategic Foresight for Emerging Technologies
Presented by Ramy Nassar | Jan. 20 @ 11am EST | $75 + HST
In partnership with Schulich School of Business Executive Education Centre
Register Here

Moving Past (and learning from) the Crisis: Developing Your Company’s Future of Work Strategy
Presented by Barbara Larson | Jan. 25 @ 11am EST | $150 + HST
Sponsorship Available – Contact Nicole Gamble at ngamble@copa.ca

Build Sustainability and Inclusiveness into Your Organization’s Recovery Plan
Presented by Michel Shah | Jan. 27 @ 1pm EST | $75 + HST
In partnership with Schulich School of Business Executive Education Centre

Has COVID-19 Changed Change Management?
Presented by Jordan Berman | Feb. 1 @ 11am EST | $150 + HST
In partnership with Schulich School of Business Executive Education Centre

COVID-19 Impact on Mental Health for Small Businesses
Presented by Kart Vyas | Feb. 10 @ 11am EST | Free for Small Business Members
In partnership with Workplace Safety and Prevention Services Ontario

Insights on Strategies for Businesses Facing Mental Health Impact
Presented by Kart Vyas | Feb. 10 @ 1pm EST | $75 + HST
In partnership with Workplace Safety and Prevention Services Ontario

Customer Experience Excellence: The Strategic Business Imperative
Vafa Akhavan | Feb. 17 @ 11am EST | $75 + HST
In partnership with Schulich School of Business Executive Education Centre
BONUS SEMINAR: Registration coming soon, stay tuned…
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