Staples Canada launches “Let’s Find Out” brand campaign starring Howie Mandel and Pierre-Yves Lord to boldly bring The Working and Learning Company to life
Staples Canada has announced its newest partners to help inspire curiosity and discovery among Canadians as The Working and Learning Company. Canadian comedian, host and producer Howie Mandel and Canadian media and television personality Pierre-Yves (P.Y.) Lord will serve as ambassadors for Let’s Find Out, Staples Canada’s new campaign that aims to spark curiosity with customers and serve as their partner in discovering solutions and expert advice.
The campaign’s theme is centred around the curiosity that lives inside Staples Canada’s customer base of life-long learners and achievers – this sense of curiosity is important in inspiring ideas and lives at the root of innovation. From small solutions like “What’s the best laptop for remote learning?” to big picture solutions like “How can I really grow my business?”, Let’s Find Out is Staples Canada’s answer to questions, along with a readiness to help customers who are always looking to grow.
In the new multi-platform 15- and 30-second advertising spots, Mandel and Lord assume the voice of a customer’s curiosity, playing their doppelganger who gives voice to their curious thoughts and helps answer, “Let’s Find Out.” The spots encourage the customer to follow their curiosity and seek solutions available through Staples Canada and Bureau en Gros.
LINK: watch now, Howie Mandel in Staples Canada’s new Let’s Find Out television commercial
LINK: watch now, Pierre-Yves Lord in Bureau en Gros’ new Découvrons Ensemble television commercial
The new brand campaign and television commercials were developed in collaboration with Jackman Reinvents, Staples Canada’s creative agency of record. As part of its continued transformation, Staples Canada has forged partnerships with leading global organizations to deliver world-class solutions to Canadians, including Joe Mimran, Canva, Shopify, Nerds On Site, Apple, Samsung, FedEx, Purolator and many others. Staples was also recently named the Working and Learning Company of the Toronto Raptors, and is Canva’s sole Canadian retail partner.
Source: Staples
Staples Canada becomes the official Working and Learning Company of the Toronto Raptors
Staples Canada is proud to become the official Working and Learning Company of the Toronto Raptors. This new, multi-year partnership marks the meeting of two teams with a shared vision for performance and growth. The partnership started with a series of activities to help get Canadians excited for the upcoming school year, featuring a Spotlight Virtual Event with Raptors center Chris Boucher and a national back-to-school contest.
“As The Working and Learning Company, we’re thrilled to partner with an organization that shares our values of high-performance and giving back to the community,” said David Boone, CEO of Staples Canada. “We look forward to working with the Raptors to help inspire and empower Canadians through thoughtful programming and experiences.”
As an official partner of the Toronto Raptors, Staples Canada will have a presence at Raptors home games, and an ongoing Spotlight Speaker Series featuring team management and players that brings content and events on high-performance, catering to students, teachers, parents and businesses. A line of Raptors merchandise will also be available for purchase at select Staples stores throughout Canada and online at staples.ca.
Source: Staples
