Staples Canada has launched its Back to School campaign. The brand has also unveiled the 2024 Staples Back to School Study, revealing findings from parents across the country and their expectations with this year’s Back to School experience.
Rachel Huckle, CEO of Staples Canada, emphasizes the importance of understanding customer needs and fuelling the Back to School program. The goal is to make Canadians feel supported with the right tools, resources, and savings to start the school year off on the right foot.
The survey asked parents their thoughts, feelings, and attitudes on the upcoming school year to discover how Canadians can feel better equipped for the season.
The Notable Findings are:
- Most Back to School shopping will happen in-store: half of parents plan to do most/all of their shopping in-store and almost all (88 per cent) say at least half their shopping will be done in-store, signalling the importance of the brick-and-mortar experience to parents this year.
- Parents are looking to accomplish their back to school quickly and efficiently, rather than making it a family moment: 88 per cent agree they want to do it quickly and efficiently and 70 per cent agree it usually ends up being a chore.
- Canadians will hunt for savings on tech as it tops affordability challenges: 59 per cent of parents report tech among the top three biggest affordability challenges, placing a greater emphasis on deal seeking, promotions and financing options for this category.
- Parents’ comfort with their kids using AI for schoolwork more than doubles if it has been specifically reviewed and approved by their school: This number doubles for parents with kids aged 13 to 17 compared to comfort with no supervision at all and triples for parents with kids aged 6 to 12.
- Some parents feel well-informed about AI tools, while others admit there’s room to learn: Roughly one third report feeling well-informed, another third report knowing little to nothing and the rest fall in the middle.
Source: Yahoo Finance
