Every marketing decision is a bet.  But what separates the winning bets from the losing ones? Every situation may be different, but there are five keys steps to make marketing bets with substantially higher chances of paying off.

  1. Look for low risk, high reward opportunities
  2. Fully commit
  3. Give success a long-time horizon
  4. If it’s working, bet bigger
  5. If it doesn’t work, run a postmortem

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Source: Entrepreneur