Creating a good business website can have a major impact on the success and future growth of your organization.

These seven entrepreneurs offer some of their best design tips for creating a strong business website that reflects your brand identity and allows potential customers who find you through a Google search to connect with you more easily.

Use a template.
Even if you don’t have big bucks to spend on design, you can still get a fully functional website by using a free template, says Andrew Saladino, co-founder and COO of Kitchen Cabinet Kings. “It’s better to have a website that has a great, easy experience for your users,” Saladino explains. “Don’t be afraid to use pre-made templates – chances are, your users won’t even know the difference.”

Use clean colours and fonts.
“If you’re trying to build a flashy website with lots of code, complicated themes and plugins and an array of colours and images, take a step back,” David Henzel, LTVplus CEO advises. “Sometimes, a grayscale, minimalistic website with a bold and clear font is all you need for a successful site design.”

Remember the white space.
According to Stephanie Wells, founder of Formidable Forms, “Whitespace, also known as negative space, is a must-have on your website because it gives readers a moment to breathe.”Blank space between content blocks will improve flow and readability for users, Wells adds. Visitors who open a site only to be met by large content blocks will most likely leave right away.

Make it easy to navigate.
LFNT Distribution co-founder Colbey Pfund recommends that any good design needs to prioritize the ease of navigation for visitors. “A convoluted webpage says that you don’t pay attention to detail and you don’t have a clear vision.”

Never neglect mobile.
Any website needs to be optimized for mobile users, since a huge percentage of website traffic will come from mobile, says Jared Atchison, co-founder of WPForms. “There’s nothing worse than a poor mobile user experience … which will lead to a higher bounce rate. Always design with mobile in mind,” Atchison advises.

Create compelling content.
“The most important element of a website is the copy because that’s what makes visitors convert into customers,” thinks Kristin Kimberly Marquet, founder of Fem Founder. According to Marquet, if an entrepreneur doesn’t have a lot of funds to invest in a website, they should consider using a more affordable or free platform such as Wix or Squarespace to build on their own, and then use the funds to hire a good copywriter.

Have a prominent call to action.
Last but not least, a business website must have a highly visible call to action, insists ProTexting founder and CEO Kalin Kassabov: “If visitors can’t easily see your phone number, opt-in form or icon to download your white paper, they’ll leave without your gaining a new lead or customer.” “People are distracted, and even if they may intend to come back to your website later, it’s very likely that they will forget. This is why “you need to make it easy for them to take action right away,” Kassabov concludes.