The Science of Sales Conversations with Gong’s Amit Bendov

Can Gong’s technology live up to its promise of providing conversational insights that help sales teams sell more? Gong’s business proposition is simple: provide software that automatically captures, understands, and analyzes written and spoken sales conversations to help sales teams sell more effectively. But can technology that leverages conversational insights make a measurable impact on a company’s bottom line?

In this podcast, Harvard Business School associate professor Alison Wood Brooks and Gong CEO and co-founder Amit Bendov discuss what salespeople can learn from their own conversations and how Gong can defend against current and future competitors in the case, Gong: Resonating Conversational Insights.

Click here to listen to the podcast. 

Source: Harvard Business Review