COPA members are invited to join us for an exciting webinar featuring Donald Cooper:

Vision Critical…How to manage, innovate and thrive in a very different tomorrow!

There’s huge confusion in business today about what a ‘Vision’ is, what it isn’t…and whether it even makes sense to have one. Every industry is changing quickly. New technologies and disruptive business models are taking over. To succeed in this fast-changing and hyper-competitive world, we need clarity about the future of our business and our industry. 

What businesses really need is an ‘Operational Vision’. A clear, specific and measurable statement of what we commit to become to be a more profitable and responsible market leader in 3 to 5 years. Our Vision will inform, focus, challenge and inspire us as leaders and everyone on our team, by creating clarity about 6 specific things: 

    1. The compelling customer value and experience that we commit to deliver 
    2. What we commit to become in 3 to 5 years 
    3. Specifically how we’ll get to that extraordinary future 
    4. The extraordinary bottom line that we commit to generate 
    5. The ‘winning culture’ that we commit to create…and 
    6. How we commit to ‘behave’ along the way (our values, ethics & standards)

That level of clarity simply doesn’t exist in most businesses today, and it’s killing them. Our Vision will also be our most effective staff planning and recruitment tool when hiring and developing key team members. With a clear Vision, we hire for the future. 

Date: April 22, 2021

Time: 1:00 PM – 2:15 PM EDT


COPA MembersAll COPA Members with up to date accounts are entitled to one free ticket

COPA Member additional tickets $30.00 + HST per person

Non-Members – $145.00 + HST per person

Click here to reserve your spot. 

About the Speaker

Donald Cooper, MBA, CSP, HoF, has been both a world-class manufacturer and an award-winning retailer. Donald now works with businesses in over 40 industries around the world to create clarity of purpose, compelling customer value and experiences, management effectiveness and long-term profitability. He knows exactly what it is to be “in the trenches” and is respected by clients as a thought-leader and passionate visionary who clarifies complex challenges. For his transforming business insights and compelling presentation style, Donald has been inducted into the Canadian Speaking Hall of Fame.