Zebra Pen Corp. has announced a new collaboration with OpenFortune, a media company known for its integration of advertising into fortune cookies.
The partnership will focus on creating and implementing campaigns around significant life milestones, such as birth certificates, marriage licenses, signing days for high school athletes, and closing on a new home.
During the campaign, hundreds of thousands of branded fortune cookies will be distributed to Chinese and Asian restaurants across New Jersey, where restaurant-goers can receive, open, and eat the cookies after finishing their meal. This is the first campaign of a multi-year collaboration between the two companies.
Both brands aim to inspire consumers to take charge of their stories and write their futures with Zebra Pen. The fortune cookie slip will showcase traditional fortunes written in Zebra Pen’s signature voice, while the other side will feature playful, contextual messages paired with full-colour visuals of the pen.
OpenFortune Cookie President Carlo Palomino expressed excitement about the partnership and the potential for Zebra Pen to become synonymous with penmanship.
Source: Zebra Pen
