The global office supplies market reached a value of almost USD 257.74 billion in 2022. The office supplies industry is further expected to grow at a CAGR of 2.40% between 2023 and 2028 to reach a value of almost USD 297.1 billion by 2028.
The global office supplies market is driven by the emerging trend of online ordering, which has accelerated the market growth. Regions such as the United States and Europe are the mature markets for office supplies. The Asia Pacific and Latin America have a vacuum in the supply arena as the top global players do not have a strong presence in these regions and, thus, present a significant growth potential for market expansion by major players. The office supplies industry is going through a drastic change due to disinvesting by the major players, namely Staples and Office Depot, in most regions, except for North America.
The market is extremely fragmented and less matured in regions outside Europe and North America. The suppliers of this industry are advancing their supply capability by introducing more products and investing more in their online portals, along with increasing their geographical scope, further strengthening the office supplies industry growth. The potential market enhancers such as, reusable notebooks, dry erase boards, etc., which are developed from recycled materials, are being taken into consideration by the suppliers as they stock up these products.
Market Analysis
The global office supplies market is driven by the integration and automation of IT and industry, which has enhanced the demand for computer/printer supplies, further aiding the office supplies market growth. The growth of the toner cartridges segment is also augmenting the market growth. The buyers can profit from the current market situation and increase their buying power by consolidating their demand. With the expansion of portfolio by the suppliers, the buyers can unite and strengthen their supplier base, resulting in cost savings.
There is a growing trend of emphasizing on self-branded products. Large suppliers, namely, Staples and Office Depot, have great trust in their self-branded products, due to higher margins, resulting in more profit than other branded products. For example, Staples has had 30% revenue in the past few years from these types of branded products and escalated the frequency of the launch of similar products in the market. The feature of online ordering is providing further impetus to market growth as the customers prefer to buy online due to time and energy efficiency. Companies such as Staples have transferred its investments in the online portal category to make online ordering more convenient for its customers. Amazon Business and eBay have also entered the market due to already existing products on the virtual store that can be fit into the office supplies category. The suppliers are increasing their service capabilities through the inclusion of non-core office supplies, such as janitorial supplies, technical equipment, and break room supplies.
The market for office supplies is aided by the growing emphasis on education, rising literacy rates, and increasing job opportunities, along with increasing geographical capabilities of MNCs world over, particularly in emerging markets. Campaigns such as the Digital India Campaign in India and industrial development in Latin America, primarily in Mexico, Brazil, etc., are aiding the increase in the number of offices and job opportunities. In regions such as the Asia Pacific, Africa, and the Middle East, the buyers want to consolidate their supply base, but due to the faint presence of the global suppliers, they are finding this task challenging. Although digitalization has resulted in the closure of several retail stores, price is the determining factor, along with geographic coverage and supply assurance, for the growth of the office supplies market.
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