HP has introduced its innovative “SecuReuse” solution, enabling the reuse of third-party remanufactured cartridges in HP printers. This is a significant shift in HP’s approach to using remanufactured print consumables in its devices. The program will enable the reuse of genuine HP cartridges, aligning with the principles of the circular economy. HP has historically recommended original cartridges for reliability and optimal print quality, often citing the inferior performance of remanufactured alternatives. With the SecuReuse program, HP is now fostering an environment that supports the reuse of its cartridges in the EMEA region, particularly benefiting EU remanufactures.
The initiative is expected to be rolled out in late 2025/early 2026 and is designed to be user-friendly for remanufactures, requiring a targeted low initial investment of less than €100 + a PC per station to access necessary APIs, reset technology, and firmware. The solution also ensures compatibility and security enhancements for end-users, offering a seamless experience with alerts on ink and toner levels and unique installation messages.
The SecuReuse program requires a genuine, unmodified empty cartridge with an HP chip installed. The program uses OEM IP on the chip, eliminating the need for a chip inventory and remanufactures will have a choice with capabilities to fill and reset a variety of cartridge types. The solution works with Original HP Chip, HP+ e-series, MPS, and Instant Ink.
HP’s launch of the SecuReuse solution is timely, aligning with the anticipation of new EU legislation aimed at the office imaging sector. This forthcoming regulation is expected to enforce stricter sustainability and waste reduction standards across the industry. HP’s initiative pre-empts these regulatory changes.
Source: The Recycler
